Elixir Audits, Chartered Accountants

Most strategy work fails because it produces ambition without arithmetic. A plan that does not reconcile to the ledger is a wish, and a board can tell the difference within about ten minutes.

The three questions this answers

Where does the money actually come from? Not revenue by line, but contribution after the costs that line genuinely causes. In most businesses we look at, two or three lines fund the rest and nobody has said so out loud.

Does the structure still fit? Groups accumulate entities for reasons that made sense once. Each one carries filing costs, tax exposure, related party complexity and management time. Sometimes the answer is consolidation, sometimes separation, and the tax consequences of getting it wrong are material.

What has to be true for the plan to work? The margin you need to hold, the volume you need to reach, the working capital it consumes, and the point at which you run out of cash if it goes slowly. Stated as numbers so they can be monitored rather than hoped for.

Why an accountant rather than a strategy firm

Because the constraint in a Ghanaian mid-market business is almost never the idea. It is working capital, tax exposure, structure and the quality of the information the decision rests on. Those are our subject.

Decision paper

The deliverable, written for a board to act on

4 to 8 weeks

Typical duration, phased so you can stop

Per phase

Fees quoted phase by phase

Scope

What the work covers

Scoped to the decision in front of you. We would rather do one question properly than five superficially.

01

Performance and contribution analysis

Where profit is genuinely made, by line, contract or customer, after allocating the costs each actually causes. This step alone frequently changes the plan.

02

Group and entity structuring

Whether the current structure serves the business, and what a change would cost in tax, filings and disruption. Modelled before it is recommended.

03

Business planning and financial modelling

A model that reconciles to the ledger, with the assumptions exposed and the sensitivities shown so the board can see what actually moves the outcome.

04

Board paper and decision session

A short written paper and a working session with the people who have to decide. The session is the point of the engagement, not the document.

Process

How the work runs

Phased, with a deliverable at the end of each, so you can act on the first and decline the rest.

Why we quote per phaseBecause the answer to phase one sometimes makes phase two unnecessary. A contribution analysis that identifies one loss-making line does not need six further weeks to be useful.

Scoping conversation

Half a day, no charge. What decision does this support, who will read it, and what would make it useless.

Before the proposal

Data and interviews

The ledger, the management accounts, and conversations with the people who run the operation rather than only with finance.

Weeks 1 to 2

Analysis

Contribution, structure and the constraints. Findings raised as they emerge rather than saved for the report.

Weeks 2 to 5

Draft and challenge

We put the draft to you and invite you to attack it. Better that the weak assumptions are found here.

Week 6

Board paper and session

Short written paper, then a working session with the decision-makers.

Weeks 7 to 8

Engagement

Fees, timing and who does the work

Fee basis

Fixed fee per phaseYou commit to phase one only and decide on the rest once you have seen the output.

Who does the work

A partner throughoutJudgement work. The partner is in the analysis and in the room.

Timeline

Four to eight weeksShorter where the question is narrow and the data is good.

Indicative only. Every fee is quoted in the proposal, before any work starts, and held unless the scope changes.

Questions

Questions before you commission this

How is this different from a business plan?
A business plan is written to persuade somebody, usually a lender or an investor. This is written to help you decide. The arithmetic is the same, the audience is not, and the honest version is more useful internally.
Will you tell us to do something we do not want to hear?
If the numbers say so, yes. That is what you are paying for. We have told clients that the growth plan does not work at the margin they are achieving, and it was the most valuable thing we said.
Can you help with the group restructure itself?
We can model it, advise on the tax and accounting consequences, and coordinate with your lawyers. The legal implementation is theirs. Where a restructure crosses a border, the tax analysis needs to be done before anything moves, not after.
Do you do this for audit clients?
Depends on the work. Modelling and analysis are usually fine. Anything that amounts to making management decisions is not, because we would then be auditing the results of our own judgements. We assess it before accepting.
What if we only want the contribution analysis?
That is phase one and it is available on its own. For many clients it is the whole engagement, because it answers the question they actually had.

Next step

Tell us the decision you are trying to make.

Half a day of scoping, no charge, and you will know whether this is work worth commissioning and roughly what it costs.

Request a scoping call Speak to a partner

Contact

+233 53 362 2433 info@elixiraudits.com

1 Alex Nkrumah Street, Airport West, Accra